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Taking your skin & hair care to a new level. Simple steps, remarkable results. That's Basic Maintenance.

    Aging Beautifully

    Has Never Been So Easy

    Younger Skin & Fuller Hair In 2 Steps Or Less - Doctor Trusted & Guaranteed.

    view best selling systems ➤
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    Science Forward. Doctor Backed.

    Embrace the future of beauty crafted by leading cosmetic chemists.

    ★ Skin-care? Say goodbye to wrinkles, dark spots, blotching and bumps!

    ★ Hair-care? Eliminate breakage, flakes, thinning and dryness!

    ★ Self-care? Step into a world of newfound confidence.

    Replace the dreaded "you look tired" with the envious "what's your secret!?"

    radical self-care ➤

    Don't ask us. Ask Around


    Perfect Perfect Face System
    No words left

    Since i started using these, I've received so many compliments on my skin. I wouldn't want to be without these in my arsenal. I simply cannot get over how wonderful these products are.


    The Face Lotion
    Repurchased the duo

    Noticed a difference after almost 3 month use. The lines look soften and overall more even skin tone. Nice that it didn’t have a scent too.


    Head-Turning Hair System
    Shampoo and Conditioner

    Seriously the best shampoo I’ve tried in so long! I have colour treated hair so have been looking for one that will help with moisture and leave it feeling clean and healthy and this product does just that! Highly recommend!


    The Body Wash

    I bought this for my fiancé but fell in love with it my self. The scent is beautiful! And usually body washes dry me out but this one makes my skin feel so soft and smooth. Absolutely worth the price tag. Feels like a spa in a bottle.


    The Face Lotion
    Absolutely amazing

    Applies and absorbs nicely, application does not require much product. After constantly tweaking my routine with toners, serums, actives and whatnot, I ditched them all for this and I haven't looked back. Skin (I've got combination-type) looks better than ever.


    The Face Wash
    Best I've ever tried

    I have dry skin. I tried The Face Wash and this soap is gentle, and it leaves no residue on my skin, no more pulling. I scanned the list of ingredients in my decoder app, and the score is 10/10. All ingredients used in this product is excellent.


    The Super Cream
    Super Moisturized!

    For my dry eczema prone skin this cream is beyond a game changer. Just started using it for my nighttime routine - although I couldn’t wait and used it as soon as it arrived - for a super moisturizer for overnight repair.


    The Shampoo
    Holy Grail

    I’ve tried so many of the top shampoos and they would leave my hair a greasy mess within hours. Your shampoo has breathed “new life” into my hair and scalp. My hair feels SO soft and renewed, and it smells amazing! Ive found my Holy Grail

    Maximum Impact. Minimal Effort.

    Streamlined, fuss-free solutions, distilled down to their essentials:

    ★ Just 2 steps or less used twice daily.

    ★ Results start in weeks - not years.

    ★ No complex routines or invasive treatments.

    Discover the unmatched efficiency of our lab, brought directly to your doorstep.

    effortless self-care ➤
    All Compliments. No Worries.

    All Compliments. No Worries.

    Embrace your best look yet with no side-effects.

    ★ Universally safe, inclusive care for all

    ★ Zero harsh chemicals, all gentle efficacy.

    ★ Forget the irritation of purging and peeling.

    Just results so noticeable they'll wonder what you're on.

    care-free self-care ➤
    Self-Care For A Cause

    Self-Care For A Cause

    Our "Self-Care For Collective Wellbeing" campaign donates 5% of sales to North America’s largest hospital-based research program - UHN Foundation.

    selfless self-care ➤
    Feel Better - Or It's FREE

    Feel Better - Or It's FREE

    We don't just stand by the effectiveness of our products. We stand by how they make you look and feel.

    100% 60 Day Money Back Guarantee.

    risk-free self-care ➤

    Multi-Corrective Formulas

    Single products. For every single issue.

    Only Productive Ingredients

    Clean. Sustainable. Impactful.

    Basics That Break Through

    A familiar collection. Un-heard of results.

    Complete Accountability

    Science. Conducted with a conscience.

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