Don't Be Fooled By Fast Food Skincare
Imagine entrusting your skin's future to the highest bidder.
Sounds risky, doesn't it?
Well, I hate to be the one to break it to you, but you have been - albeit indirectly. Probably unknowingly.
It all starts with what happens behind the scenes at the drug and grocery stores with all the biggest brands.
There’s a little something called “shelving fees”, which are payments made to the store by the manufacturer, to guarantee their brand the best spot in the aisle.
Big brands pay big money to be the first to catch your eye - of course they do. But it’s what comes after that sucks.
You see, in order to offset those extra costs, they have to cut elsewhere. And it starts to get icky.
Reformulating, diluting, and substituting ingredients for cheaper options are all tricks at play. We’ve all picked up a tube of this or that only to find out it wasn’t quite like we remembered it. Happens all the time.
And on top of it, they double down on marketing to make damn sure it sells. Commercials, billboards, mailings, influencers, sponsored ads, free samples, coupons, celebrity endorsements… you name it. It’s in your face everywhere.
Claiming this and promising that. Using their "golden-arch-like", unavoidable presence as their only proof.
They paid to play, but you pay the price.
I call it fast food skincare. Why? Consider your skin’s diet. Would it thrive eating nothing but fast food?
You might enjoy it for a moment, you might even feel good for a minute, but thriving? Unlikely. Your skin, much like your body, craves nourishment, not just filler.
So while these drugstore finds, like a McDonald’s drive-thru, are widely available, boasting affordability and convenience - it comes at a cost.
The allure of lower prices masks the reality of cheaply sourced ingredients, and their dominance in the beauty aisle masks the enormous marketing budgets.
Then there’s you, feeding your skin a steady diet of junk.
So we’re glad you’re here and you’re still sticking around. We’re into superfoods, rich in antioxidants and essential nutrients, promising not just satisfaction but true health and longevity. Available only at a few select retailers. You know, clinics, spas, salons... where people "get it". We're just as selective with whom we do business as we are the formulas we craft.
For the thousands of you who’ve got a tube of our face lotion handy, turn it around and take a look at the first few sentences.
“This isn’t just another face lotion. It’s more like a nutritional shake for your face.”
Couldn’t have said it better myself ;)
And no, this isn't a dismissal of ALL big beauty, drugstore offerings. It’s a call to mindful selection.
Before you reach for the next "best-seller", pause and consider: why is this so popular? Is this product the nourishment my skin needs, or just a momentary indulgence, propped up by an expensive campaign to ensure it sells?
Before you reach for the next "best-seller", pause and consider: why is this so popular? Is this product the nourishment my skin needs, or just a momentary indulgence, propped up by an expensive campaign to ensure it sells?
True transformation requires a master's touch. It isn't just about applying layers; it's about understanding the science behind each drop.
Your skin deserves products backed by research, not just marketing.
Anyways - your skin, your rules.