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Guys Grooming Upgrade

$81.00 USD $72.00 USD

100 Day Supply | $0.72 USD or 0.88 CAD / Day



For the men in our lives. Transform your grooming routine with this pair of ultra-productive staples that combine the benefits of multiple products to leave your skin and hair not just looking better, but functioning better.


For the men in our lives. Transform your grooming routine with this pair of ultra-productive staples that combine the benefits of multiple products to leave your skin and hair not just looking better, but functioning better.

F09: The Shave Gel

This clear, gel-based formula was designed for you to see your beard line and shave with complete precision. 

Crafted with both soothing and hydrating ingredients specifically selected to provide moisture while reducing razor burn, nicks, cuts and any other irritation to your skin’s protective lipid barrier.

  • Profound productivity. Antioxidant. Anti-inflammatory. Antimicrobial. Antifungal
  • A topical storm of skin-friendly activity
    • Moisturizes and hydrates.
    • Manages oil.
    • Regulates bacteria.
    • Treats imperfections.
    • Calms irritation.
    • Placates redness.
    • Combats oxidative stress.
    • Relieves inflammation.
    • Promotes skin turnover.
    • Encourages healthy collagen production.
    • Preserves skin barrier function.
  • Precision and nutrition. A clear gel, active-packed with fatty acids, vitamins, polyphenols and antioxidants.
  • No bumps, no burn. No nicks, no cuts. Minimizes friction and irritation for a close shave with no close calls.

4 month supply. A little goes a long way. This product lasts approximately 4 months if used once a day.

      F11: The Protein Pomade

      We wanted a product that does it all. So we created one.

      This innovative breakthrough in men’s hair care combines all of the nutritional benefits of our conditioner with the styling strength of a traditional pomade.

      It does the multi-tasking for you. It’s a triple threat that moisturizes and hydrates, repairs and prevents damage, and provides a strong hold and subtle lustre throughout the day.

      It does it all, and then it washes out with ease.

      • Pro-growth. Pro-strength.  Antioxidant. Anti-inflammatory. Antimicrobial. Antifungal.
      • Technologically smart. Nutritionally dense.  Active-packed with proteins, fatty acids, polyphenols and antioxidants.
      • Nutrients. Delivered in style.  A multi-restorative styling balm that coats your hair in a direct dose of strength-building nutrients.
      • Medium hold. Maximum health.  Don't just style your hair, heal it.

      4 month supply. A little goes a long way. This product lasts approximately 4 months when used twice a day.

      Washes out with ease. Easily rinses out with water so nothing builds up over time.


          60 Day 100% "Money Back" Guarantee

          Like what you see or it's FREE. No returns necessary. If you don't love the way you look after using our products - reach out to hello@basic-maintenance for a full refund (minus shipping), store credit or another product to try. This offer is valid until 60 days after purchase.


          Free standard shipping on all orders over $70. Automatically applied at checkout.

          Discounted flat-rate shipping for the following:

          Standard Shipping for Orders Under $70 = $7.99

          Express Shipping for Orders $0-$149.99 = $20.00

          Express Shipping for Orders over $150 = $10

          *Quick Ship Policy* - Orders are shipped via courier (not snail mail) within 1-2 business days of being placed.

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          all skin types

          including sensitive

          all hair types

          including sensitive scalps

          total hair repair

          builds and strengthens


          doesn't clog pores


          No Parabens
          No Phthalates
          No Dye
          Cruelty Free

          Science Forward. Doctor Backed.


          "In dermatology. This is the kind of high level science we look for"

          - Dr. Cristina Huang, MD, MsC, FAAD

          Key Ingredients

          Click On Any Image For Ingredient Description!


          A natural wax produced by honey bees, has been a staple in haircare for centuries due to its protective and nourishing properties. Benefits of Beeswax for Hair: Locks in Moisture: Beeswax helps seal in natural moisture, keeping hair hydrated and soft without a greasy residue. Enhances Shine and Smoothness: It provides a subtle shine and smooths hair, reducing frizz and flyaways. Promotes Hair Growth: Beeswax can support hair health and growth by protecting hair and improving its overall condition. Soothes Scalp Conditions: Its antibacterial and anti-inflammatory properties help soothe scalp issues, contributing to healthier hair growth. Strengthens and Protects: Ideal for textured hair, beeswax adds weight and structure, making it perfect for styles like dreadlocks or sealing split ends. Beeswax-infused products create a protective barrier on hair strands, enhancing moisture retention, shine, and smoothness. Regular use helps maintain healthier, more manageable hair. Incorporating beeswax into your haircare routine offers a natural way to achieve radiant, healthy hair. Whether you need extra hydration, shine, or protection, beeswax delivers powerful benefits, leaving your hair looking and feeling its best.


          Also known as pro-vitamin B5, is a precursor of vitamin B5, essential for healthy hair and skin. It’s renowned for its moisturizing, soothing, and repairing properties. Benefits of Panthenol for Hair: Deep Moisturization: Panthenol hydrates hair deeply, leaving it soft, smooth, and manageable. Strengthens Hair: It binds to the hair surface, fortifying each strand and reducing damage from brushing and styling. Repairs Damage: Panthenol helps repair damaged hair, restoring its natural shine and vitality. Soothes Scalp: It provides soothing relief to an irritated scalp, reducing itching and promoting overall scalp health. Panthenol-enriched haircare products deposit a protective layer on the hair shaft, improving hydration and elasticity. Regular use ensures healthier, shinier hair that feels stronger and looks more vibrant. Incorporating Panthenol into your haircare routine revitalizes and protects your hair, making it feel luxuriously soft and resilient. Whether your hair is dry, damaged, or just in need of extra care, Panthenol delivers noticeable results, enhancing your hair’s natural beauty.


          Also known as vitamin B7, its a vital nutrient for promoting healthy hair growth and preventing hair loss. It enhances the body’s keratin production, a protein essential for strong, healthy hair. It boosts hair growth by increasing the rate of follicle growth, leading to thicker, fuller hair. It strengthens hair by improving resilience, reducing breakage and shedding. It nourishes the scalp, improves scalp circulation, and provides a healthy environment for hair growth. Biotin-infused products enhance hair density and strengthen hair follicles. Regular use can make hair feel more nourished, thicker, and fuller, especially beneficial for those with thin or fine hair.

          Jojoba (Hair)

          It's a versatile elixir rich in vitamins and minerals that profoundly nourish the hair and improve scalp health. Its unique composition closely resembles the sebum naturally produced by your body, enabling it to regulate oil production and maintain optimal moisture levels without weighing hair down. As a potent antioxidant and natural source of vitamin E, jojoba oil shields your hair from oxidative stress and environmental aggressors like UV rays and pollutants, effectively preventing breakage and split ends. Its anti-inflammatory and healing properties soothe the scalp, alleviating dryness, flaking, and itching, while treating common scalp issues such as psoriasis and seborrheic dermatitis. Embrace the transformative benefits of jojoba oil for a healthier, more manageable mane that radiates with a natural shine.

          Argan (Hair)

          It's a powerhouse of nourishment for your hair, rich in antioxidants and fatty acids that protect against environmental damage and oxidative stress. It deeply moisturizes and nourishes, improving hair elasticity and restoring shine to dull, lifeless strands. Its occlusive properties seal in hydration and prevent damage from styling and external aggressors, ensuring your hair stays resilient. It soothes the scalp, reducing inflammation and treating conditions like psoriasis and seborrheic dermatitis, which can lead to dandruff. Embrace Argan oil for a transformative hair care experience that leaves your hair luxuriously soft, shiny, and beautifully healthy.


          Aloe is a skin care powerhouse, packed with vitamins, minerals, and natural compounds that provide a range of benefits from anti-inflammatory to antimicrobial actions. It's renowned for accelerating the healing of wounds and soothing skin irritations like burns, reducing redness and fighting infections. Aloe also plays a key role in anti-aging by boosting the production of vital skin components like hyaluronic acid and collagen, while its anti-acne properties and natural hydration make it ideal for maintaining smooth, clear, and well-moisturized skin.

          Castor Oil

          It's packed with antioxidants that fight signs of aging and bring back your skin's youthful look. With antimicrobial powers, it keeps acne and other skin infections at bay. It also soothes irritation from skin conditions like psoriasis and eczema thanks to its anti-inflammatory properties. Rich in Vitamin E, minerals, proteins, and essential fatty acids, Castor Oil deeply nourishes, ensuring your skin stays healthy and glowing. Perfect for enhancing your natural beauty and keeping your skin strong and clear.


          Chamomile, packed with antioxidants and anti-inflammatory agents, deeply soothes the skin, reducing redness and calming irritations. Its astringent properties help tighten pores and smooth the skin, while its brightening effects work to fade acne scars and even out skin tone. Additionally, chamomile offers anti-aging benefits by protecting against environmental stress and reducing the appearance of fine lines and wrinkles, leaving your skin looking fresh and youthful.


          Argan oil delivers a burst of nourishment to your skin, protecting it from daily environmental stress and keeping it looking healthy and vibrant. Its deep moisturizing ability leaves your skin feeling soft and supple, while also calming redness and helping to heal acne scars. Perfect for everyday use, this lightweight, non-greasy oil enhances your skin's natural beauty without clogging pores.


          Jojoba hydrates your skin, locking in moisture for a fresh, plump feel without clogging pores. It mirrors your natural oils, balancing oil production for a clear, healthy complexion. Rich in vitamin E, it shields your skin from environmental damage, while soothing and healing common skin issues like acne and dryness, leaving your skin smooth and comfortable.

          Tocopherol (Vit E)

          Vitamin E is your skin's shield against environmental damage, actively fighting signs of aging caused by UV rays and pollution. It promotes healing and relief from skin irritations like eczema, while effectively regulating oil balance for a clearer complexion. Essential for keeping skin hydrated and supple, Vitamin E strengthens your skin's natural barrier, preventing dryness for a smooth, youthful appearance.

          Frequently Asked Questions

          Even More Frequently Solved Problems

          What makes The Shave Gel different from other shaving products?

          The Shave Gel stands out from other shaving products due to its innovative formula and multi-functional benefits.

          Why you’ll love it:

          1. Intense Hydration & Repair: Enriched with aloe, glycerin, and argan oil to deeply moisturize and repair your skin while you shave, leaving it fresh and plump.
          2. Prevents In-Growns: Gently exfoliates with aloe and camelina oil, removing dead skin cells that trap hairs, preventing bumps and discomfort.
          3. Soothes & Calms: Infused with chamomile and aloe to instantly reduce redness and irritation, ensuring a comfortable shave free from razor burn.
          4. Nutrient-Packed Formula: Jojoba, vitamin E, and antioxidants protect your skin from environmental damage, enhancing its natural resilience.
          5. Non-Comedogenic: The clear gel won’t clog your pores, making it perfect for all skin types, including sensitive skin.
          6. Precision Shaving: The clear formula allows for precise shaving, making it ideal for detailed grooming and preventing missed spots.

          With The Shave Gel, you get more than just a shave—you get a comprehensive skincare experience, leaving your skin nourished, protected, and rejuvenated. Upgrade your grooming routine and feel confident with every shave.

          How does The Shave Gel help prevent in-grown hairs?

          The Shave Gel is specially formulated to help prevent in-grown hairs, ensuring a smooth and comfortable shave.

          Why it helps:

          • Gentle Exfoliation: The gel contains aloe and camelina oil, which gently exfoliate your skin, removing dead skin cells that can trap hairs and cause in-grown hairs.
          • Hydration and Soothing: Ingredients like glycerin and chamomile hydrate and soothe your skin, reducing irritation and inflammation that can lead to in-grown hairs.
          • Improves Skin Turnover: The antioxidant-rich formula promotes healthy skin turnover, keeping your skin clear and preventing hairs from getting trapped beneath the surface.

          With The Shave Gel, you can enjoy a smooth shave and prevent in-grown hairs, leaving your skin feeling comfortable and irritation-free. Say goodbye to bumps and hello to a flawless shave.

          Does The Shave Gel help reduce friction and prevent nicks and cuts?

          Yes, The Shave Gel is designed to reduce friction and prevent nicks and cuts, ensuring a smoother and safer shaving experience.

          Why it works:

          • Lubricating Formula: Enriched with aloe and glycerin, the gel creates a protective layer that enhances razor glide, minimizing friction and reducing the risk of nicks and cuts.
          • Instant Soothing: Aloe and chamomile instantly soothe the skin, calming irritation and reducing the likelihood of razor burn.
          • Clear Visibility: The transparent gel allows you to see where you're shaving, providing better precision and control to avoid mishaps.

          With The Shave Gel, you can shave confidently, knowing your skin is protected and the risk of nicks and cuts is minimized. Enjoy a smooth, irritation-free shave every time.

          Does The Shave Gel provide hydration and moisturization during shaving?

          Yes, The Shave Gel provides excellent hydration and moisturization, ensuring your skin stays healthy and nourished during shaving.

          How it helps:

          • Intense Hydration: Ingredients like aloe and glycerin draw moisture into your skin, keeping it hydrated throughout your shave.
          • Deep Moisturization: Argan oil and jojoba lock in moisture, leaving your skin feeling soft, smooth, and supple.
          • Barrier Protection: The gel forms a moisturizing barrier that protects your skin from dryness and irritation caused by shaving.

          With The Shave Gel, you can enjoy a shave that not only leaves your skin smooth but also deeply hydrated and moisturized, ensuring your skin feels refreshed and comfortable.

          Will The Shave Gel improve the overall appearance of my skin?

          Yes, The Shave Gel is formulated to enhance the overall appearance of your skin, providing multiple skincare benefits.

          Why you’ll love it:

          • Smooth and Clear Skin: The exfoliating properties of aloe and camelina oil help remove dead skin cells, promoting a clearer complexion.
          • Even Skin Tone: Chamomile and vitamin E soothe and heal the skin, reducing redness and evening out skin tone.
          • Hydration and Glow: Aloe, glycerin, and argan oil deeply hydrate and nourish your skin, giving it a healthy, radiant glow.
          • Repair and Strengthen: Antioxidants and proteins repair skin damage and strengthen the skin barrier, enhancing resilience and texture.

          With The Shave Gel, you’re not just getting a close shave—you’re also investing in healthier, more radiant skin. Experience the confidence of a smoother, clearer, and more even complexion.

          Is The Shave Gel suitable for all skin types?

          Yes, The Shave Gel is suitable for all skin types, including sensitive skin.

          How it works:

          • Non-Comedogenic: Formulated to avoid clogging pores, making it perfect for oily and acne-prone skin.
          • Gentle Ingredients: Aloe, chamomile, and glycerin provide soothing hydration without irritation, ideal for sensitive skin.
          • Balanced Formula: Jojoba and argan oil help balance oil production, beneficial for both dry and oily skin.
          • Versatile Care: Whether your skin is dry, oily, combination, or sensitive, the nutrient-rich ingredients cater to your specific needs, ensuring a smooth and comfortable shave.

          With The Shave Gel, everyone can enjoy a superior shaving experience that leaves their skin feeling nourished, soothed, and healthy.

          What makes this pomade different from every other styling product?

          The Protein Pomade is a groundbreaking hair styling product that combines the hold of a traditional pomade with the nourishing benefits of a hair mask. It provides superior styling while intensely caring for your hair.

          What makes it different:

          1. Multitasking Excellence: Hydrates, repairs, and styles your hair simultaneously, ensuring it looks and feels healthy and strong.
          2. Nutrient-Rich Formula: Packed with fatty acids, proteins, and antioxidants, it protects against damage and promotes hair health, giving you peace of mind.
          3. Customizable Hold and Shine: Adapt your look effortlessly with a product that lets you control hold and shine to match your style.
          4. Water-Soluble: Easily washes out, leaving no residue or buildup, so your hair remains clean and fresh.
          5. Health-Boosting Ingredients: Enhances hair strength and resilience with polyphenols and antioxidants, making your hair look vibrant and feel robust.

          With The Protein Pomade, you're not just styling your hair—you're enhancing its health and vitality. Enjoy the confidence of great-looking, well-cared-for hair every day.

          What type of hold and finish does The Protein Pomade provide?

          he Protein Pomade delivers a versatile medium hold that offers the perfect balance between control and flexibility. Its finish provides a subtle shine, making your hair look naturally healthy and well-groomed.

          Why you’ll love it:

          • Medium Hold: Achieve reliable, all-day control without the stiffness. Enjoy the freedom to restyle as needed, maintaining a polished look throughout the day.
          • Subtle Shine: Adds just the right amount of shine for a healthy, vibrant appearance without looking greasy. Your hair will radiate a natural glow that enhances your overall style.
          • Customizable Results: Adjust the amount used to get the exact hold and shine you want. Whether you prefer a more natural look or a slicked-back style, The Protein Pomade adapts to your needs.

          Experience the perfect combination of hold and finish with The Protein Pomade. Enjoy the confidence of knowing your hair looks great and stays in place, no matter what the day brings.

          Can The Protein Pomade be used on both wet and dry hair?

          Yes, The Protein Pomade is designed for versatility and can be used on both wet and dry hair to achieve different looks and finishes.

          Why you’ll love it:

          • For Wet Hair: Apply to wet hair for a shinier, sleek finish. Perfect for creating a polished, well-groomed style that looks effortlessly put together.
          • For Dry Hair: Use on dry hair for a more matte, natural look with defined texture. Ideal for achieving a casual, tousled style that stays in place all day.
          • Flexible Styling: Whether you want a high-shine slick or a laid-back, natural look, The Protein Pomade adapts to your styling needs.

          Enjoy the freedom to experiment and create your perfect style with The Protein Pomade, knowing it works beautifully on both wet and dry hair. Feel confident and in control of your look every day.

          How does The Protein Pomade benefit my hair’s health?

          The Protein Pomade is more than just a styling product; it's a comprehensive hair health booster.

          • Hydration and Moisturization: Infused with fatty acids and proteins, it deeply hydrates and moisturizes your hair, keeping it soft and healthy.
          • Damage Repair: Rich in antioxidants, it combats oxidative stress and helps repair damaged hair, restoring its natural strength and shine.
          • Strengthening: Enhances hair’s resilience by replenishing lost proteins, making your hair stronger and less prone to breakage.
          • Frizz Control: Tames frizz and smooths hair, leaving it manageable and looking polished.
          • Volume and Thickness: Adds volume and thickens hair shafts, giving your hair a fuller, more robust appearance.

          Using The Protein Pomade means you’re not just styling your hair—you’re nurturing it with essential nutrients. Enjoy healthier, stronger, and more vibrant hair with every application. Feel the confidence that comes from knowing your hair looks great and is well cared for.

          How much product should I use for different levels of hold?

          The Protein Pomade offers customizable hold, allowing you to achieve the exact style you want by adjusting the amount of product you use.

          • Light Hold: For a natural, flexible hold, use a small amount (pea-sized). This is perfect for a casual, tousled look that allows for movement and restyling throughout the day.
          • Medium Hold: For a balanced hold with some flexibility, use a moderate amount (dime-sized). Ideal for achieving structured styles that maintain their shape without being too stiff.
          • Strong Hold: For a firm hold with maximum control, use a larger amount (nickel-sized or more). This is great for slicked-back styles or more defined looks that need to stay in place all day.

          Tip: Start with a small amount and gradually add more until you reach your desired hold. Warm the pomade in your fingertips before applying to ensure even distribution.

          With The Protein Pomade, you have the flexibility to create any style with the perfect hold, giving you confidence and control over your look. Enjoy the freedom to experiment and find the right amount for your unique hair needs.

          How does The Protein Pomade repair and prevent hair damage?

          The Protein Pomade is expertly formulated to not only style but also actively repair and protect your hair from damage.

          Why you’ll love it:

          • Nutrient-Rich Ingredients: Infused with fatty acids, proteins, and antioxidants, it nourishes your hair from root to tip, providing essential nutrients that promote hair health.
          • Damage Repair: The antioxidants in the pomade combat oxidative stress and environmental damage, helping to repair and strengthen weakened hair.
          • Protein Restoration: Replenishes lost proteins, which are crucial for maintaining hair structure and resilience, reducing the risk of breakage and split ends.
          • Hydration and Moisturization: Keeps your hair hydrated and moisturized, preventing dryness and brittleness that can lead to damage.
          • Protective Barrier: Forms a protective layer around each hair strand, shielding it from external aggressors and daily wear and tear.

          Using The Protein Pomade means you’re not just styling your hair—you’re fortifying it with the nutrients it needs to stay strong, healthy, and resilient. Experience the confidence of knowing your hair is protected and revitalized with every use.

          Customer Reviews

          Based on 21 reviews
          Jean-Robert Primeau
          Le gel à raser

          Je suis un fan du gel à raser depuis de longues années. La raison principale est que j'aime bien voir où je coupe avec un outil très tranchant. Oh, les coupures surviennent encore mais moins souvent et elles sont moins graves.
          Le gel de rasage de Basic Maintenance Lab est le meilleur des 8 ou 10 que j'ai essayés depuis toutes ces années. J'ai arrêté de chercher ! J'ai trouvé MON gel ;-) Sérieux.

          Great product

          You should make a 500ml bottle to fit butter in bottle holders mounted on walls

          Muneeb Yusuf
          Product good bottle bad

          The neck of the bottle seemed to be broken when I unlocked it.

          Abel ambriz
          Best for sensitive skin

          This shaving gel I really good

          My best shave gel ever

          I bought the basic maintenance shaving gel for the second time. I like the texture, light odor, very effective and soft for my sensitive skin.

          Selfless Self-Care

          5% of sales donated.

          Feel better or it's free.

          100% Money back guarantee.

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          On all orders $70+

          Trusted by doctors.

          Dermatologist approved.

          sign up for 25% off your order

          Guys Grooming Upgrade $81.00 USD $72.00 USD - 1 +