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Estrogen Deficient Skin

The Solution

The Chemists

Our Guarantees

Reviews

FAQ

30 Days RISK-FREE

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Dermal Drain

The Solution

Reviews

The Chemists

Our Guarantees

FAQ

30 Days RISK-FREE

How To Get Your Skin Back After Menopause — Using Just 2 Steps

After 50, your skin loses the raw materials that keep it smooth, bright, even and healthy.

Made In Canada

Doctor-Backed

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How To Get Your Skin Back After Menopause — Using Just 2 Steps

After 50, your skin loses the raw materials that keep it smooth, bright, even and healthy.

One System Puts It Back Together 

Fills Microcracks → Holds 5x More Hydration → Softens Wrinkles → Calms Redness → Smoother, More Even Skin

2 Steps. Twice Daily.

No Retinol. No Acids.

Founded By Skin Chemists

1:1 Client Care

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Made In Canada

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Doctor-Backed

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No Subscription

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4.8/5 ★★★★★ | 20,000+ Sold

“Since menopause decided my skin was enemy #1, I tried everything possible and spent so much money. Less than a month after starting this, my skin feels soft and hydrated again. I wish I’d found this years ago.”

Kari J., Kelowna

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The Vogue logo in grey serif font against a white background.The UHN Foundation logo, stating it is in support of Toronto General, Toronto Western, Toronto Rehab, and Michener Institute.The grey and white logo for Breakfast Television, featuring the letters BT inside a circle.The word NUVO in a grey, stylized, serif font on a white background.

Your Skin Changed.
Your Skincare Didn't.

Before You Buy Another Cream, Read This First.

You've done everything right.


You bought the good serums. Followed the right routines. Trusted the experts. You took care of your skin for years.


So why does it suddenly feel harder to care for?


Why does the moisturizer that used to work seem to disappear by lunch? Why does your face feel dry again an hour after applying cream? Why does the cleanser you've used forever suddenly sting? Why does makeup sit differently now, almost like it's catching on every line instead of smoothing over them?


For most women, the answer isn't that they picked the wrong product. It's that menopause changed the skin those products were made for.


Once estrogen drops, your skin gradually loses the materials that help keep it smooth, comfortable, hydrated, and resilient. The medical term for this shift is Estrogen Deficient Skin.


And once you know that, the confusion starts to clear.


The cream wasn't necessarily bad. The serum wasn't necessarily useless. The cleanser didn't suddenly become wrong.


They just weren't built for skin that is now working with fewer raw materials than it used to have.


That's the missing piece. Your skin changed. Your skincare didn't.


Which means the answer isn't more products, stronger products, or another miracle ingredient.


It's replacing what your skin gradually lost.


Over the next few minutes, we'll show you what's happening inside your skin, why so many products stop working, and how a simple 2-step system helps put back what time quietly took away.


We'll explain the science in plain English. No miracle claims. No beauty-industry nonsense.


Just the explanation you should have been given years ago, and a risk-free 30-day opportunity to see what happens on your own skin, in your own home.


You can try it for $96. If your skin doesn't feel noticeably better, we'll refund every penny.


You've spent years buying products designed for younger skin.


Now try one designed for the skin you have today.

What Is Estrogen Deficient Skin?

Estrogen is the fuel that powers your body’s "factory" of vital skin elements. By 50, it drops 70-90%.

1

Your Skin Was A "Healthy Wall"
Full Of 3 Vital Materials

(1) Collagen: structure and elasticity.

(2) Ceramides: holds cells together.

(3) Hyaluronic Acid: hydration.

2

After 50, Estrogen Drops
Those 3 Materials Drop With It

→ Collagen down 2% per year

→ Ceramides down 50%

→ Hyaluronic Acid down 48%

It's made worse by the enzyme Hyaluronidase — that drains what little moisture your skin has left — and is 3x more active than it was at 30 [1].

3

Hyaluronidase Multiplies
Hydration Drains

A scientific illustration of a cross-section of skin layers, depicted as a cube of brick-like cells.

This "aging-enzyme" dissolves your skin's natural Hyaluronic Acid at 3x the rate it used to.

4

Cracks Form. Moisture Leaks
The "Wall" Crumbles

→ Wrinkles deepen

→ Redness spreads

→ Dark spots surface

It's not just aging. It's emptying.
We call it Dermal Drain.

Why Nothing Seems To Work

Great Products Designed For The Wrong Woman In Mind

Drugstore Options:
Right Ingredients. WRONG Ratios.

CeraVe… Cetaphil… La Roche-Posay…


All advertise ingredients like ceramides or Hyaluronic Acid on the label. And it’s true that they do contain them.


But ceramides only rebuild the barrier when mixed in a specific 3:1:1:1 ratio with cholesterol, fatty acids and phytosphingosine. And Hyaluronic Acid needs a partner - Polyglutamic Acid - to stop it from being drained by the enzyme Hyaluronidase [4][5].


Drugstore formulas don’t account for this. They can't afford to.

Formulating like this is simply too expensive to hit drugstore pricing.


But, they throw trending ingredients in the mix just to say it’s there.

Luxury Serums:
$300 Solutions. WRONG Problem.

Retinol:
Gold Standard. WRONG Conditions.

6+ Step Routines:
Great Actives. WRONG Strategy.

Mature skin doesn't need more. It doesn't need stronger. It doesn't need fancier. All it needs is what's gone, put back. And help keeping it

Thankfully... There's Finally A Solution

It's called the TriGuard Matrix™.
A three-part formula designed specifically to replenish Estrogen Deficient Skin.

Engineered by chemists who built for the biggest names in beauty → L'Oréal. Estée Lauder. Shiseido → But decided to create a system for the most ignored demographic in skincare: women 50, 60, 70, 80 and beyond.

1

Replace.
What Skin Lost

Ceramides, cholesterol, and fatty acids → in the exact 3:1:1 ratio your skin's barrier requires.

2

Activate.
Help It Make More

Phytosphingosine → the building block skin needs to produce ceramides on its own again.

3

Maintain.
Help It Lose Less

Polyglutamic Acid (Gamma PGA) → blocks hyaluronidase by up to 83% [3][5].

Introducing...

The "Picture Perfect Face" System

2 Steps: One Cleanser + Your Choice Of Moisturizer

Tap an image above to show product details below.

Step 1

Face Wash

The Product Everyone Underestimates.

Your cleanser decides if everything else in your routine works or fails.


Most face cleansers run at a pH of 7 or 8. Bar soap is 9 or 10. Yet, skin’s natural pH is 4.5 to 5.5...


That mismatch is why most cleansers leave skin feeling tight and “squeaky clean” – they’ve stripped the natural oils that coat your skin.


That means every wash is doing damage before whatever you put on next has a chance to help.


The Face Wash is calibrated to pH 4.5. That means it matches the skin exactly.


It cleans gently with chamomile and aloe to calm any redness, and replenishes lipids with jojoba and argan as it rinses.


No tightness. No stripping. No mineral residue. No damage to “the wall” that is your skin.


Leaving your face perfectly prepped for what comes next.

236mL

Sulfate-Free

Fragrance-Free

Paraben-Free

Cruelty-Free

“Unlike some others, this Face Wash does not strip your skin, nor does it leave it tight and dry!

— Reana, Surrey

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Step 1

Reset: The Face Wash

The Product Everyone Underestimates.

Your cleanser decides if everything else in your routine works or fails.


Most face cleansers run at a pH of 7 or 8. Bar soap is 9 or 10. Yet, skin’s natural pH is 4.5 to 5.5...


That mismatch is why most cleansers leave skin feeling tight and “squeaky clean” – they’ve stripped the natural oils that coat your skin.


That means every wash is doing damage before whatever you put on next has a chance to help.


The Face Wash is calibrated to pH 4.5. That means it matches the skin exactly.


It cleans gently with chamomile and aloe to calm any redness, and replenishes lipids with jojoba and argan as it rinses.


No tightness. No stripping. No mineral residue. No damage to “the wall” that is your skin.


Leaving your face perfectly prepped for what comes next.

236mL

Sulfate-Free

Fragrance-Free

Paraben-Free

Cruelty-Free

“Unlike some others, this Face Wash does not strip your skin, nor does it leave it tight and dry!

— Reana, Surrey

STEP 2

Restore: The Face Lotion

One Formula. Six Jobs.

Formulated with our proprietary TriGuard Matrix™. Replace what your skin is missing → Equip it to make more → Help it lose less.

It's a complete system in a bottle. Hydrates, moisturizes, repairs, smooths, firms, and protects. All without asking your skin to process six separate layers.


Polyglutamic Acid (Gamma PGA) a patented "inhibitor peptide" that blocks Hyaluronidase (the enzyme draining moisture) by up to 83% [5]. Holds 5,000x its weight in water. (Hyaluronic acid holds 1,000x. This is 5x stronger.)


Triple Ceramide Complex matches the three ceramides your skin produces naturally (NP, AP, EOP) in a clinically-backed 3:1:1 ratio, then combines them with cholesterol, fatty acids, and phytosphingosine in a 3:1:1:1 barrier-matching ratio.


Phytosphingosine triggers your skin to make its own ceramides again.


In other words the TriGuard Matrix™ plugs the “leaks” in your skin that are already there, starts back up your body’s ceramide factory, and stops new holes from being punched - while locking in 5x more moisture than hyaluronic acid alone.

80mL

Petrolatum-Free

Fragrance-Free

Paraben-Free

Cruelty-Free

"I went from 5 different lotions and serums to this. Skin looks better than ever."

— Samantha

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STEP 2b (Alternate)

Restore: The Super Cream

The Richest We Make. Still Gentle Enough for Eczema.

Same hydration stack as The Face Lotion. Richer, heavier, built for skin that needs more.


Plus, it’s got two extra ingredients to carry a more powerful punch:


Lanolin holds 2x its weight in water. Forms a breathable barrier that seals moisture in for hours. Used in medical-grade wound care. It doesn't sit on top of your skin. It penetrates.


Shea Butter delivers deep, anti-inflammatory moisture that softens rough, crepey texture from the first application.


Occlusive layering locks everything underneath so your skin stops losing hydration to the air. Morning application still holding at bedtime. That's the difference.


This is for women who need an extra push, especially those who may live in dry climates or that have tough, cold winters.


Simply use it at night instead of the Face Lotion or on days where your skin is “begging” for more, use instead of the Face Lotion in the mornings as needed.


And it's not limited to your face. Neck. Arms. Hands. Elbows. Shins. Anywhere your skin is struggling, this is what you reach for.

236mL

Petrolatum-Free

Fragrance-Free

Paraben-Free

Cruelty-Free

"After decades of confused skin, it has balanced things out in a way I could never have hoped for."

— Nancy, 70, Montreal

2 Steps. Twice Daily.
6 Changes That Won't Fade.

Outcomes Over Time.
Not Miracles Overnight.

Hydration Lasts

Skin holds moisture from AM to PM. No more tight-by-lunch. No reapplying cream just to feel comfortable.

Redness Calms

The flush you've been hiding with foundation visibly fades. Skin tone evens out from the inside, not the bottle.

Texture Smooths

Rough patches soften. Crepey texture around eyes and mouth fills in. Skin feels smooth under your fingers.

Dark Spots Fade

Age and sun spots gradually lighten as cell turnover improves. Tone evens. Concealer becomes optional.

Brightness Returns

The dull, gray cast of tired skin lifts. Natural radiance returns. Friends ask what you're doing differently.

Barrier Rebuilds

Your protective wall rebuilds. Triple ceramides plug the gaps. Your skin defends itself the way it used to.

That's Why Doctors Love
This Simple 2 Step System

★★★★★
"In dermatology, this is the kind of new, high-level science we look for"

— Dr. Cristina Huang, MD, Board Certified Dermatologist

Formulated with clinically-backed ratios

Fragrance-free. Sulfate-free

Safe for sensitive, reactive, and rosacea-prone skin

No purging phase. No peeling. No panic.

Real Women Around The World Just Like You Are Singing Its Praises

Real Skin. Real Change. No Filters.
No Miracles. Just What Consistent Daily Support Looks Like.

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✦✦✦✦✦
Get Your 100-Day Supply

For Up to 47% Off

With This Special Offer
✦✦✦✦✦

No Subscription. No Quiz.
Just Choose The Support That Matches Your Skin.

If You Pick The Wrong Tier?
We'll swap it for free. You cover $17.99 for shipping only. Keep the original.

Doctor-Backed

30-Day Risk-Free Trial

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No Subscription

4.8/5

|

20,000+ Sold

Slide 1 of 3

✦✦✦✦✦
Get Your 100-Day Supply

For Up to 47% Off

With This Special Offer
✦✦✦✦✦

No Subscription. No Quiz.
Just Choose The Support That Matches Your Skin.

If You Pick The Wrong Tier?
We'll swap it for free. You cover $17.99 for shipping only. Keep the original.

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Regular
(Light)

33% OFF

Best Value

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Full Control
(Balanced)

47% OFF

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Super Boost
(Richer)

33% OFF

Tap an image above to show offer details below.

Picture-Perfect Face
(Regular)

A light start. The simple daily routine for skin that's moderately dry.

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2 Steps: Face Wash + Face Lotion

Best for: Skin that runs normal to moderately dry. Not extreme in either direction. Anyone who prefers a weightless feel and dislikes thick creams. Ideal for milder climates.

Deeply hydrating. Lightly moisturizing.

Redness and irritation calm down

Fine lines soften as skin refills from within

100 Day Supply

> Tap Here For More Details <

The Face Wash
$58
The Face Lotion
$69

Shipping

$18 (FREE)

Total Value

$145.00

Your Price >>>>

$96 CAD

You Save

$49

(

34%

)

$0.96 / Day

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30-Day Money Back Guarantee

"Tier Swap" Guarantee

This is the content for tab panel #1. You can replace this content with whatever you'd like inside the first panel.

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Picture-Perfect Face System

What's Inside:

Step 1: The Face Wash. Cleans without stripping. pH 4.5 matches your skin exactly. Chamomile, aloe, jojoba, and argan calm and prep your skin so Step 2 can actually absorb.

Step 2: The Face Lotion. One formula, six jobs. A triple ceramide complex rebuilds your barrier. Polyglutamic Acid blocks the enzyme destroying your moisture by up to 83%. Hydrolyzed collagen that actually penetrates. This replaces your moisturizer, serum, and eye cream.

100-day supply = $0.96 / day

30-day risk-free trial


This is the content for tab panel #2. You can replace this content with whatever you'd like inside the second panel.

Picture-Perfect Face
(Full Control)

The balanced choice. The lighter Lotion by morning. The richer Cream by night.

2 Steps: Face Wash + Lotion / Cream

Best for: Most women. A routine that matches your skin’s schedule (work hard during the day, repair at night). Adjust morning to night, or season to season.

Covers light, moderate, and heavy dryness

Morning to night. Summer to winter.

Face and body versatility

150 Day Supply

The Face Wash
$58
The Face Lotion
$69
The Super Cream
$72

Shipping

$18 (FREE)

Total Value

$217.00

Your Price >>>>

$116 CAD

You Save

$101

(

47%

)

$0.77 / Day

Logos of accepted payment methods including Visa, Mastercard, AMEX, PayPal, Apple Pay, and Google Pay.

30-Day Money Back Guarantee

"Tier Swap" Guarantee

This is the content for tab panel #1. You can replace this content with whatever you'd like inside the first panel.

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Picture Perfect Face (Full Control)

What's Inside:

Step 1: The Face Wash. Same cleanser as the standard system. pH 4.5. Cleans without stripping. Preps your skin so Step 2 absorbs fully.

Step 2: Choose your level.

The Face Lotion for lighter days. Deeply hydrating. Absorbs instantly. Triple ceramide complex, Gamma PGA, hydrolyzed collagen. Your daily go-to when skin feels balanced.

The Super Cream for heavier days. Same hydration science, richer delivery. Lanolin, shea butter, occlusive layers. Reach for it when skin feels tight, rough, or extra dry. And it's not just for your face. Neck, arms, hands, legs. Anywhere your skin needs extra support.

Use one or the other. Or both: Face Lotion in the morning, Super Cream at night. Your skin changes day to day. Now your routine can keep up.

Read more

150-day supply = $0.77 / day

30-day risk-free trial

This is the content for tab panel #2. You can replace this content with whatever you'd like inside the second panel.

Picture-Perfect Face
(Super Boost)

A richer option. For skin that feels very dry, rough, or like regular moisturizers stop working by afternoon.

Two white pump bottles from Basic Maintenance Lab sit on a stone surface against a dark background.

2 Steps: Face Wash + Super Cream

Best for: Skin that runs very dry, reactive, or rough year-round. Ideal for those in colder or drier climates. Women with rosacea, eczema, or compromised skin barriers. Anyone who prefers the cushioning feel of a heavier formula.

Deeply hydrating. Deeply moisturizing.

Rough, crepey texture smooths out

Reactive skin calms down and stays calm

Works on face, neck, and anywhere skin needs rescue

100 Day Supply

> Tap Here For More Details <

The Face Wash
$58
The Super Cream
$72

Shipping

$18 (FREE)

Total Value

$148.00

Your Price >>>>

$98 CAD

You Save

$50

(

34%

)

$1.03 / Day

Logos of accepted payment methods including Visa, Mastercard, AMEX, PayPal, Apple Pay, and Google Pay.

30-Day Money Back Guarantee

"Tier Swap" Guarantee

This is the content for tab panel #1. You can replace this content with whatever you'd like inside the first panel.

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Picture-Perfect Face (Super Boost)

What's Inside:

Step 1: The Face Wash. Cleans without stripping. pH 4.5 matches your skin exactly. Chamomile, aloe, jojoba, and argan calm and prep your skin so Step 2 can actually absorb.

Step 2: The Super Cream. Same hydration science as the Face Lotion, richer delivery. Lanolin holds 2x its weight in water and forms a breathable barrier that lasts for hours. Shea butter delivers deep, anti-inflammatory moisture. Occlusive layers seal everything in so your skin stays comfortable from morning to night. This is what women reach for when regular moisturizers just aren't cutting it anymore.

100-day supply = $1.03 / day

30-day risk-free trial

This is the content for tab panel #2. You can replace this content with whatever you'd like inside the second panel.

We Offer Not One...
But
TWO Guarantees.
Order With Peace Of Mind.

We have two guarantees because real life has two different risks: picking the wrong product, and the product not being right for you.

Guarantee #1

Tier Swap

Guarantee #1

Tier Swap

Picked the wrong tier? We'll send you the right product FOR FREE. Just cover $17.99 shipping and handling.

If the tier you chose isn't right for your skin (too rich, not rich enough, the wrong moisturizer level), we'll send you the right one for the cost of shipping. Keep the original product. No questions. No return process. Just email us at hello@basic-maintenance.com and tell us what your skin needs. We'll handle the swap.

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Guarantee #2

30-Day
100% Money-Back

Guarantee #2

30-Day 100% Money-Back

Tried it for 30 days and not feeling the difference? Get your money back (minus the $17.99 we pay to ship it).

If after 30 days the system isn't working for your skin, we'll refund every penny (minus shipping). You don't even have to send the products back. Most customers who request refunds are surprised when we tell them to keep what they've got. We trust you to give it to a friend, a daughter, or anyone whose skin might benefit.

How To Request Your Guarantee

1

Email Andrew

Send a message to hello@basic-maintenance.com explaining what happened. Tell us if you want to swap, refund, or get store credit. No forms. No hoops.

2

We Respond In 48 Hours

Andrew or our team responds within 48 hours (usually within 2-3 hours during business days). We'll confirm what you need and start the process.

3

It's Done

Refund processed within 3-5 business days. Replacement shipped within 2 business days. Store credit applied immediately. You don't lift a finger.

Why We Can Afford To Be This Generous

Less than 1% of customers ever request a refund. The vast majority of women who buy this system stay with it. We can afford to be generous with both guarantees because the formulas work. If they didn't, we'd be out of business. Instead we're going into in our third year, already with over 20,000 women using these products. The math works because the products work.

What To Expect During Your Risk-Free 30 Day Trial

Skin Stops Drying Out By Afternoon

Polyglutamic Acid starts doing one of its jobs from the get-go.


From day one, it forms an invisible seal on the surface of the skin – trapping moisture inside instead of letting it evaporate.


This means, the “tight by 3PM” cycle starts to go away,


Skin stays comfortable from morning through afternoon.


No urge to reapply cream by 2 PM just to make it through to dinner.


And that “stripped” feeling after washing? Gone.


(A note for women coming off retinol or daily acids: The first few days may include a short adjustment period. That’s the skin barrier finally getting a break from being attacked. By the end of week 1, that settles – and the moisture finally starts holding).

★★★★★

“Within one week of switching, my skin felt so much more hydrated and smooth. I was experiencing some irritation and it completely disappeared!”
Joni D., Fredericton

What Happens After Day 30?

(That's Where We Come In)

How To Stay Consistent: Restocking + Special Discount Pricing

After 30 days, the system has done as promised.

Skin Is Hydrated

You're holding more moisture, longer. Reapplying less often.

Hyaluronidase Is In Check

The moisture destroying enzyme eating through your skin's walls has been slowed down.

Ceramide Production On

Your skin's natural factory has been switched back on.

Visible Results Showing

Calmer, smoother, softer - all starting to show up in the mirror.

Of course, every woman's skin, skincare history and capacity for patience is different. There's a chance you may not feel anything in the first 30 days. If that's you, just email or call us.

We’ll send a prompt refund

Swap the moisturizer for the one that's the better fit

For the majority of women who love what they experience, there are amazing benefits to continuing your journey.

Lasting Change Is A Marathon.
Not A Sprint.

Estrogen Deficient Skin is what happened to your body throughout menopause. The Picture-Perfect Face System reverses it – but only while you’re using it. Stop, and the “wall” of your skin starts to degrade and crumble once again. Hyaluronidase ramps back up. Hydration leaks. The ceramide factory shuts back down.


It’s like Jennifer B. wrote to us…

★★★★★

"I didn't realize how good my skin was feeling until I ran out and temporarily had to switch back to my old face wash and creams. So happy when I got my new supply of Basic Maintenance."

Consistency gets and keeps results. Month 3 is better than month 1. Month 6 is better than month 3. So how do you actually keep going?

The Basic Maintenance Buyer’s Club

After your first order, you're automatically invited into our Buyer’s Club – a private "membership" built specifically for the women who depend on these formulas. No Fee. No Form. No Fuss.

What's Included?

Ongoing Education

Free weekly publications that cut through the noise. No hype. No sales pitches. Just honest, chemist-backed guidance to help you understand your skin, see through industry nonsense, and make confident decisions.

Monthly Stock-Up Events

Member-only pricing so you never run low or pay full price. A reason to restock on your schedule, not ours.

Early Access to New Tools

New formulas and treatments come to you first, before anyone else.

No Subscription Required

This is not a subscription. It's an open invitation to a private buying club. Purchase only when you need to restock.

It works because you stay consistent - the club removes friction

This Is Not A Subscription

You're in control. Buy when you need to restock. There's no recurring charge. No auto-ship. No cancellation process. Just better access to better products at better prices.

No recurring charges

Buy only when you need

Cancel anytime

No recurring charges

Buy only when you need

Cancel anytime

No recurring charges

Buy only when you need

Cancel anytime

Who We Are.
Why We Built This.

Hi! We're Basic Maintenance. We're a small team of cosmetic chemists who spent years formulating for the biggest brands in beauty. L'Oréal. Estée Lauder. Shiseido. Companies and products you've seen, used and probably been disappointed by for years.

We saw the cash grab firsthand. Expensive products with constant upsells – eye creams, serums, toners, “overnight treatments” – each one positioned as the piece your routine isn’t complete without. Always ones more thing.

So we left. And built what should have existed all along.

A simple system. Real ingredients at real concentrations. Formulas designed specifically for how skin changes after 50. No 10-step routines. No miracle claims. No $120 serums that stop working the minute you stop buying them.

Every product is made in small batches of 500 units in Toronto, Canada. No bottle sits on a shelf for more than 30 days before it ships to you.

And if you ever have a question, Andrew, one of our founders shown above, answers personally. Not a chatbot. Not a call centre. A real person who built these formulas and knows your skin.

Have a Question?
We're Always Around.

Actual Chemists. Honest Answers.

Even if it's not what you want to hear.

Email

Every email answered within 24 hours. Usually by Andrew personally.

Live Chat

Click the chat icon on screen

If we're at our desk, you'll hear back in minutes. If not, within 24 hours.

Call

Leave a message with your name and email. We'll get back to you within 24 hours.

Still Deciding? Read The Top Questions Customers Ask Before Starting

Real questions from real women. Straight answers from the people who made the products.