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    We're giving local organizations 25% off our entire range of products and donating 5% to the University Health Network. It's that simple.

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    A UHN x Basic Maintenance Partnership

    It's about time.

    It's about time.

    Regardless of how much of it you have to spare. 

    Take some. Make some if you have to. Then spend it on yourself - but, wisely. 

    You've earned it.

    One step. A full routine.

    One step. A full routine.

    Formula 01: The Face Lotion. You shouldn't need a product for this and a product for that. Just the one is enough, when it's the one that does it all.

    All of the above. No questions asked.

    All of the above. No questions asked.

    Formula 07: The Shampoo. No more one or the other, just the one and you're covered. Fight dandruff while promoting growth and restoring your scalp's microbiome.

    It's about focus.

    It's about focus.

    Efficiency.

    Not just performance. True productivity.

    Foundational products, optimized. Fundamental routines, refined.

    The science of self-care, simplified and streamlined.

    Makes every effort. So you don't have to.

    Makes every effort. So you don't have to.

    Formula 02: The Face Wash. Your daily detox. Gently cleanses with the additional benefit of supplementing lost nutrients.

    All in one. All at once.

    All in one. All at once.

    Formula 09: The Shave Gel. Shaving's precision. Skincare's nutrition. All the textural benefits of a traditional shaving cream, combined with the nutritional benefits of a moisturizer .

    It's about you.

    It's about you.

    You. Taking care of yourself. Caring for yourself. Caring about yourself.

    That's self-care.

    It's a never-ending DIY project. With an infinite number of tools.

    You choose which ones to use.

    Don't ask us. Ask around.

    Every trick in the book.

    Every trick in the book.

    No magic. No miracles.

    The basics, but better.

    Foundational products engineered for performance.

    Only productive ingredients.

    Unadulterated formulas optimized for efficiency.

    Wholly holistic systems.

    Cross-functional solutions with compounding benefits.

    Complete accountability.

    Science conducted with a conscience.